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Engaging Pre-Marketing & Post Marketing Book Strategies

Updated: Sep 25, 2023

You wrote your book… now what? You’ve been asking yourself since the day of your book release, “how do I create a marketing plan that will help increase my book sales?” Well, the truth is, if you want to sell more copies of your book you need to understand how to show up and where to show up so that your ideal audience can find you!

I see so many authors, entrepreneurs, and influencers invest an immense amount of time, energy, and resources into producing their projects, yet I hear so many complaints about low responses after their project is released.

Here is the very simple solution: You really need to put the same amount of energy - if not more - into your marketing strategy as you do into the production of your project.

There is no one-size-fits-all technique for selling more copies of your book; however, there are engaging pre-marketing and post-marketing book strategies that you can start using today!

Pre-Publication Marketing Plan. This is the strategy you will use to build anticipation for the release of your book. I suggest doing one or two of these a month leading up to the release. Start 3-6 months before your book is available to readers.

  • Guest Blogging

  • Writing/Blog

  • Podcast Guest/Interviews

  • Pre-Orders & Cover Reveal

  • Press Release

Post-Publication Promotional Plan. Once your book is released, this is a strategy you will use to connect with your readers and sell copies of your book!

  • Back-of-the-room sales after a speaking engagement or workshop

  • Book Tour

  • Vendor Table & Book Fairs

  • Online Workshops

  • Retreats

  • Small Groups/Book Clubs


Author Application: Ask yourself these questions

Do I understand book marketing?

Do I have a strategy for my upcoming book project?

Have I truly planned correctly for the release of my books in the past?

If you have answered no to any of the questions above, I challenge you to consider creating a 3-month marketing plan or even think about relaunching your book with a marketing plan in place.

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